Some customers have asked:
“If there’s no added fragrance, why does the lip balm smell a bit like oil, paper, or something I can’t quite describe?”

Don’t worry — we didn’t sneak in anything weird. That scent? It’s simply the natural smell of the ingredients!

Our Mini Hero Multi Balm is made with just 11 carefully selected active ingredients, and absolutely no added fragrance. So what you smell is the most raw and honest version of these ingredients.

👃 The main scent comes from: Glyceryl Rosinate
A plant-derived ingredient extracted from pine trees, it plays a key role as part of our balm’s moisturizing base.

We use a plant-based lanolin alternative, made in France, formulated with glyceryl rosinate, unsaponifiables from olive oil, and shea butter — replacing traditional animal-derived lanolin.

This blend not only offers superior moisture retention, softness, and nourishment, but is also 100% plant-based and vegan-friendly.

So that unique scent? It’s the natural aroma of glyceryl rosinate — some say it smells like wood, some say a forest, and some… like a paper cup (we secretly agree 🙈).

While it might not be a scent everyone’s used to, it reflects our commitment to clean, pure formulations. We hope you’ll come to love this little hint of nature, too. 🌱